New Antron® Fiber Color Offerings Introduced at NeoCon
June 14, 2004
Antron®, a leading carpet fiber brand in the INVISTA family of brands, introduced today 23 fresh, new Antron Lumena® solution dyed nylon colors and the second annual Color Point of View, continuing its progressive achievements in color and styling. The new offerings increase the color and styling options Antron® provides designers as the industry leader in innovation.
"By continuing our focus on color versatility, we're able to meet the demand for innovative color choices by today's leading designers," said Bobby Berrier, vice president, INVISTA commercial flooring and transportation. "Our new tools help designers explore all color possibilities and position us as the leading resource for color inspiration."
The 23 new Antron Lumena® solution dyed colors provide an expanded line of neutrals and several dark colors for contrast. Selected by Antron® Color Specialist Patsy Kuipers, the new additions are based on customers' needs and include a variety of choices such as Obsidian, Raw Silk and Glacier. The colors are codified to the PANTONE® for architecture and interiors system, allowing for a simplified color communication process among members of the design community.
New Antron Lumena® color chips can be accessed and ordered through a new online ordering system allowing customers to view an extensive color portfolio of more than 250 standard Antron Lumena® and DSDN® solution dyed colors.
In addition to introducing new Antron Lumena® hues, Antron® is providing an opportunity for designers to explore even more color possibilities through a second issue of the Antron® Color Point of View with 11 new colors and 39 continued from the previous issue. Influences described in The Color Point of View are categorized into "trend indicators," which shape our perceptions of color and are subjects repeatedly looked to for color direction, and "emerging trends," which have been influencing color for a shorter period of time and may not become permanent indicators. Designed as a flipbook with removable PANTONE® color swatches, the Antron® Color Point of View encourages designers to think about color in new ways and realize unlimited possibilities they can achieve through specifying products featuring Antron® carpet fiber.
This year's Color Point of View includes new selections by Patsy Kuipers and Eileen Jones of Perkins & Will/Eva Maddox Branded Environments. The contributors offered their color trends perspective based on social, cultural and economic perceptions.
"The more people work with color, the more expressive and influential their use of color," said Eileen Jones, associate principal, Perkins & Will/Eva Maddox Branded Environments. "The Antron® color system challenges individuals to work with color by way of invention and discovery."
The Antron® Color Point of View is available in the showroom at NeoCon or can be ordered by calling 1-877-5-ANTRON.
Antron® carpet fiber is the most recognized brand of commercial carpet fiber. In addition to its advanced soil resistance, stain resistance and exclusive fiber technology, Antron® carpet face fiber is third-party certified as an Environmentally Preferable Product based on guidelines from Executive Order 13101. For more information on Antron®, please call 1-877-5-ANTRON or visit antron.invista.com.