STAINMASTER® Carpet Launches Annual Advertising Campaign
Strong broadcast schedule reaches network and cable audiences

January 26, 2005
ATLANTA – The start of this year's annual advertising campaign for STAINMASTER® carpet was announced today at Surfaces 2005. The aggressive schedule begins with ads on-air in late January.

“This year’s schedule includes a great package of programming that will aggressively reach our target audience with a great brand message. The ads convey the comfort and style of STAINMASTER® carpet in addition to its superior performance characteristics,” says Gary Johnston, global brand manager for STAINMASTER® carpet.

The broadcast schedule, for the STAINMASTER® carpet broadcast ads, includes advertising on network and cable stations such as CBS, NBC, HGTV and TLC. Campaign ads will also be featured on nationally syndicated programs such as The Oprah Winfrey Show, The Dr. Phil Show, Jeopardy and Live with Regis & Kelly. Over 50 percent of all ads will run in primetime programming.

STAINMASTER® carpet is available in a variety of colors and constructions and feature the unique STAINMASTER® carpet stain and soil protection technology. This technology keeps soil and liquids from attaching to the carpet fibers and allows stains to be easily removed with cleaning.

#########