STAINMASTER® Carpet Leads Industry in New Style Introductions at Surfaces 2005
Consumers now have more design options with the same durability

January 26, 2005
ATLANTA – STAINMASTER® carpet announced today that it will add 241 new styles to the more than 1,000 styles it currently offers.

“STAINMASTER® carpet consistently leads the industry in the number of new styles introduced each year. This is a testament to the strength of the STAINMASTER® brand and the durability and cutting-edge style consumers expect from the product,” says Steve Griffith, INVISTA's vice president, residential flooring.

Introduced at Surfaces 2005, these new styles come in a variety of colors and constructions and feature the unique STAINMASTER® carpet stain and soil protection technology. This technology keeps soil and liquids from attaching to the carpet fibers and allows stains to be easily removed with cleaning. All new styles are also backed by the most trusted STAINMASTER® carpet warranties.

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