INVISTA LAUNCHES ANTRON® BRILLIANCE™ CARPET FIBER Commercial Carpet Designs Benefit With New Vibrant Colors Without Sacrificing Durability CHICAGO (June 12, 2006) — INVISTA, the manufacturer of Antron® carpet fiber, announced today the launch of Antron® Brilliance™ carpet fiber, an innovation in fiber engineering that delivers richer, more vibrant color along with the proven soil hiding capability of a hollow filament fiber shape. "The Antron® Brilliance™ carpet fiber modernizes the Antron® fiber styling toolbox with extreme color clarity and a more natural luster ,” said Bobby Berrier, INVISTA's vice president, Commercial/Transportation Flooring. “Antron® Brilliance TM carpet fiber can be used alone or in combination with other Antron® fibers, including solution dyed nylon and the Antron® Fiber Effects Soie, Glimmer and Merino fibers.” The new color vibrancy available in the Antron® Brilliance™ carpet fiber will allow healthcare, corporate, education, government and hospitality interior designers and facility managers to infuse rich color into a traditional atmosphere that had limited color carpet fiber choices. Antron® Brilliance™ carpet fiber shows less wear in highly trafficked areas while maintaining excellent appearance, especially in tip shear constructions. Antron® Brilliance™ carpet fiber is constructed with type 6,6 nylon polymer, superior fiber engineering and DuraTech ® soil resistance chemical treatment. All carpet styles of the Antron® Brilliance™ carpet fiber are tested against the Antron® Performance Standards Program, the highest fiber performance standards for carpet durability. Antron® Brilliance™ carpet fiber is backed by a 10-year Fiber Loss from Abrasive Wear Limited Warranty and a Lifetime Antistatic Limited Warranty. Antron® Brilliance™ carpet fiber is available only from INVISTA on a worldwide basis and is compatible with Antron® with StainResist™ fiber technology, engineered specifically for white dyeable fiber. Antron® with StainResist™ fiber technology is designed to keep carpets of Antron® looking newer longer, by making it easier to clean most stains commonly found in the interior commercial environment. Antron® with StainResist™ fiber technology helps common stains such as coffee, soft drinks and wine easily clean up using water and for more stubborn stains, hot water extraction and detergent takes care of the problem. Antron® is the most recognized brand of commercial carpet fiber, known for its advanced soil resistance, stain resistance, and superior fiber technology. For more information on Antron® fibers, please call 1-877-5ANTRON or visit antron.net. Editors Note: The following quotes about Antron® Brilliance TM carpet fiber were provided by mill executives. “Antron® Brilliance TM carpet fiber expands our capability to design products that highlight graduated lusters,” said Lee Schilling, Executive Vice President of Marketing, Tandus. “Antron® Brilliance TM carpet fiber may be the fiber innovation for 2006,” said Anthony Minite, President, Bentley Prince Street . “The color of this new fiber is clear and crisp, giving us more flexibility in color lines for piece dyed products. We haven't had a fiber innovation with this impact on styling for our products in a long time. Antron® Brilliance TM carpet fiber will be featured in two new collections, the Urban Collection and Saturnia, at NeoCon in June.” The Atlas Product Development Team noted, “After seeing the new fiber introduction, Atlas Carpet Mills decided to incorporate Antron® Brilliance™ carpet fiber into two new products because we preferred the luster and the depth of colors we could achieve in a piece dyed product.” #########
|